5 Ways to Make Customers Visit Your Flower Shop

Getting people to visit your flower shop takes creativity and time, particularly with the number of choices people have at store front businesses and online flower delivery in Singapore. To help you grow the foot traffic to your shop, this article offers five ways on how you can do it.

5 Ways to Make Customers Visit Your Flower Shop

1. Begin from the outside and look in the inside. If your shop is located on a foot traffic area, try your best to identify the type of people that passes by this area. You can observe nearby your window or sit outside to assess the demographic of who comes and goes. Do they stop and look at your windows? Have they come from another store close by? Do you receive inquiry related to express florist services?

Next step is to set your eyes on your window and signage display, are you convinced that they appeal to your buyer or target demographic? Take note of the busiest time as well. From these observations, think of the ways on how you can optimise your window display and merchandise to attract more clients at that time.

You can inform the bypassers about your latest promotion, or offer them coupons or conduct flower arranging workshop announced using a sidewalk signage, etc.

Lastly, why not decorate the outside area of your shop with flowers or look for a certain area where you can show the calendar of events you have for your customers.

2. Leverage on your current clients. If your shop is just newly opened or you’re a new florist in Singapore and doesn’t have existing clients yet, getting customers to visit your store will be very challenging. Therefore, you have to cultivate the walk-in traffic which means going above and beyond.

People in this business recommend that you must first build a personal connection with each client. You have to be sincere and honest with them. One great idea is to call or send them a personal thank you note for their orders. You could also maximise the use of your POS system to know the birthdays of your customers to be able to send out Happy Birthday cards or emails with a birthday promo rate or surprise once they decided to visit the shop during their birthday month. Another idea is to have an “early-bird” sale just for existing customers before the shop is advertised to the general public.

3. Give them the reason to get into your flower shop. This is more of a trial and error system because you just simply need to work on different approaches to get clients visit your shop. Why not set a meeting with your staff and brainstorm ideas and make them tell you what they think draws people into different shops.

For this article, here are some of the ideas you can try: offer a free gift (chocolates or teddy bear especially during the Valentine’s Day) for every purchase, think of a giveaway promo to entice your customers, set a raffle draw period, and more.

4. Use the social media to grow your business. Today, most flower delivery shops in Singapore use the social media to increase their sales. You can provide an exclusive offer to those people who follow or like your page. In addition, make sure that all your contact information are clearly stated on the about page for the clients to reach you anytime.

Engage with them on a more personal level. Show them the customer’s most favourite flower arrangement. Post the images of your happy and hard-working staff working. Or, inform them about your limited designs that they can only avail during your shop’s anniversary celebration.